Air Nutrition Campaign Kit

Here’s the campaign to use and share

Thank you for getting behind our new campaign ‘Air Nutrition’- you are what you breathe. Did you order a poster yet?

Please download and share these beautiful campaign materials on your social media, emails, and video chat backgrounds. Share our Air Nutrition messages via our social media pages @AsthmaAustralia, and promote the campaign website and blog articles! Thank you for supporting people with asthma this Asthma Week.

These materials cannot be used for commercial purposes and must be used in their entirety. Thanks for doing the right thing.

Social Media Assets

Banners

Graphics

Hashtags

#AirNutrition

@AsthmaAustralia

#AsthmaWeek

Suggested copy 1:

Hey Australia, it’s time to think differently about what we’re breathing in. This Asthma Week, we’re learning about ‘Air Nutrition’ and why it’s an important part of a healthy life. 1 in 9 of us have asthma – that’s a good reason to think twice and why we need to know more. You are what you breathe!

Suggested copy 2

It’s Asthma Week and we’re learning all about our ‘Air Nutrition’ – you are what you breathe. Click through to find out ways to improve your daily #AirNutrition for a healthier life. 1 in 9 of us have asthma – that’s a good reason to think twice and why we need to know more <insert link to our website>

Teams/Zoom Background (it will appear back-to-front on your screen but will display correctly)

Desktop Background

Animated GIFs Graphics – Peak Hourly Air Pollution in each State and Territory

DIGITAL POSTERS


Download Digital Poster 1	Download Digital Poster 2	Download Digital Poster 3

NEWSLETTER ARTICLE

Hey Australia, it’s time to think differently about what we’re breathing in. This Asthma Week (1-7 September) we’re supporting a new campaign ‘Air Nutrition’ – you are what you breathe. Asthma Australia has joined forces with key players in respiratory, health and climate to present this campaign designed to encourage Aussies like us, to start caring as much as about the air we breathe as the food we eat.

In Australia, we may consider ourselves to have clean and healthy air, but this is not always the case. Many people may be shocked to learn that in 2015, air pollution was attributed to over 2,500 deaths (1.6% of all deaths) in Australia. Exposure to pollution can have a health impact both daily and over time. Consistent exposure can lead to developing serious long term health conditions like asthma, heart disease, lung conditions, stroke and cancer. That’s why reducing daily exposure can have immediate and lifelong benefits for all of us.

To learn more about Air Nutrition and how to get it, visit www.asthma.org.au/air-nutrition.

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