Looking for a fulfilling role where you are empowered to help others and can create real change? Join our team and help people breathe better so they can live freely. 

At Asthma Australia, we love what we do. We are inspired by our purpose and our vision that no one experiences a life restricted by asthma.  

Things are about to get even better. We are currently in a time of exciting transformation to better enable us to serve those who need us most and to have lasting impact by influencing system change. 

Our strategic mission is to serve our community in a way that is person-centered and we apply that focus to the people who work with us too.  

At Asthma Australia:

  • we learn what works and plan what’s next
  • we empathise and empower
  • we’re inclusive and collaborative
  • we’re caring and courageous
  • we’re passionate and persistent. 

Everyone in our team enjoys flexible working options and is supported to access the leave needed to balance work and life well. We measure the wellbeing and engagement of people across our teams regularly and are always looking for ways to maintain and improve our consistently positive results.  

Our vision for inclusion at Asthma Australia is to foster real belonging so that the diversity of people who work with us feel respected for who they are. We want our people to feel fully enabled to make their unique contribution to our mission. We have clear objectives and accountability for action to guide our progress as we nurture an inclusive culture both within our organisation and for all those who engage with our services now and into the future.

PR and Media Manager

Reporting to the Director, Public Affairs and Policy, you’ll own the development and execution of a proactive PR and media strategy that supports the organisation’s advocacy, policy, research and awareness objectives.  

Working closely with senior leaders and internal stakeholders, you’ll identify opportunities to strengthen visibility, enhance reputation and amplify the organisation’s impact across key audiences. You’ll be responsible for building strong media relationships, generating earned media opportunities and turning complex health, policy and research topics into compelling stories that resonate with the public, decision-makers and media.  

You’ll be trusted to bring ideas, challenge thinking, identify opportunities and build a media function capable of driving meaningful organisational impact. You’ll work closely with an engaged leadership team, contribute to strategic organisational priorities and have the opportunity to shape how the organisation is seen, heard and understood nationally.  

Key responsibilities include: 

  • Developing and leading the organisation’s PR and media strategy 
  • Building and maintaining strong relationships across print, broadcast, digital and political media 
  • Identifying and securing proactive media opportunities 
  • Writing high-quality media releases, opinion pieces, statements and briefing materials 
  • Supporting major campaigns, advocacy initiatives and organisational priorities 
  • Preparing and supporting spokespersons for media engagement 
  • Sourcing and supporting people with lived experience to share their stories 
  • Monitoring media activity, measuring impact and identifying opportunities for continuous improvement 
  • Providing strategic advice on reputation, messaging and emerging issues.  

About You 

You are a highly capable media, communications or PR professional who combines strategic thinking with a hands-on approach. 

You know how to identify a story, build relationships and create momentum. You’re comfortable working autonomously, enjoy taking ownership and are energised by the opportunity to build and shape a function rather than simply maintain one.  

You’ll bring: 

  • Significant experience in public relations, media relations, communications or journalism
  • Demonstrated success developing and delivering effective PR and media strategies 
  • Exceptional writing and storytelling capability 
  • Strong media networks or the ability to establish them quickly 
  • Experience securing earned media outcomes across multiple channels 
  • Outstanding stakeholder engagement and influencing skills 
  • Strong judgement, initiative and accountability 
  • The ability to thrive in a dynamic environment and manage competing priorities.  

Experience within health, advocacy, government or the not-for-profit sector will be highly regarded. 

Apply Now

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