Michele Goldman

Chief Executive Officer

Michele Goldman CEO

Michele Goldman strives for a world free from asthma.

As the Chief Executive Officer of Asthma Australia, she leads the organisation’s mission to provide person centred healthcare services, education and training, fund and commission research and undertake advocacy to reduce harmful impacts and support people to live freely. 

She is passionate about driving collaborative approaches to achieve progress, and developing partnerships to increase organizational capacity and impact.

In 2017 she was instrumental in bringing together the Asthma Foundations of New South Wales and Queensland, ACT, Victoria and South Australia to form a unified, national body, Asthma Australia.

Ms Goldman is also a non-executive director of community services provider Jewish Care.

She has a Bachelor of Business and is a graduate of the Australian Institute of Company Directors.


Kathy Packenas

General Manager – Marketing, Communications and Engagement

Kathy Packenas GM Marketing

Kathy Packenas oversees Asthma Australia’s national campaigns that seek to improve the lives of people with asthma.

Ms Packenas has more than 15 years experience in senior marketing and communications roles across diverse industries and the not-for-profit sector.

An award-winning strategist, Ms Packenas uses emerging technologies and traditional engagement to aim for a future without asthma.


Jo Williams

General Manager – Programs and Policy 

Jo Williams GM Programs

Jo Williams leads the development, evaluation and continuous improvement of Asthma Australia’s strategy for Programs and Policy to improve asthma health outcomes. 

She believes in empowering individuals to self-manage alongside strengthening the wider support system that enables people to achieve their wellbeing goals.   

Ms Williams has 20 years of Australian and overseas government and not for profit experience and was instrumental in the integration of the existing programs and services in the unification of Asthma Australia.

Michael Jones

General Manager – Commercial and Operations

Michael Jones GM Operations

Michael and his team manage the revenue generation for Asthma Australia as well as the support functions of finance, administration, IT, compliance and risk. 

Mr Jones has worked in the For Purpose sector since 2013. Prior to that his career was in banking, working across areas of customer service, finance, product development, sales leadership and strategy roles. 

Mr Jones has a Bachelor of Business degree and is a Graduate of the Australian Institute of Company Directors.

Megan Salmon

Senior Manager – People and Culture

Megan leads the People and Culture effort to enable AA reach its strategic goal of being a high performance and innovative culture where our people bring their best selves to their roles. She is an experienced organisation development professional with a career spanning challenging transformation and greenfield settings across a range of sectors. Megan has a passion for supporting leaders and their people to reach their potential and loves collaborating to design and deliver fit for purpose leadership, talent, learning and performance solutions. She has a Bachelor of Art (honours) degree and A Master of Commerce from UNSW.