Michele Goldman

Chief Executive Officer

Michele Goldman CEO

Michele Goldman strives for a world free from asthma.

As the Chief Executive Officer of Asthma Australia, she leads the organisation’s mission to provide person centred healthcare services, education and training, fund and commission research and undertake advocacy to reduce harmful impacts and support people to live freely. 

She is passionate about driving collaborative approaches to achieve progress, and developing partnerships to increase organizational capacity and impact.

In 2017 she was instrumental in bringing together the Asthma Foundations of New South Wales and Queensland, ACT, Victoria and South Australia to form a unified, national body, Asthma Australia.

Ms Goldman is also a non-executive director of community services provider Jewish Care.

She has a Bachelor of Business and is a graduate of the Australian Institute of Company Directors.


Doris Whitmore

Chief Operating Officer

Doris is a values driven and empathic leader, passionate about improving health outcomes for the community. She is a long standing executive in the health sector with extensive experience complemented by various board appointments.

Having led change and transformational growth, Doris has a reputation for being a visible, inclusive and authentic leader committed to a united culture and good governance.

Creating and empowering strong teams and investing in the next generation of leaders are of critical importance to Doris.

She has a Bachelor of Business Degree, Masters in Business Administration, CPA qualifications and is a graduate of the Australian Institute of Company Directors and the Australian Institute of Clinical Governance.


Kathy Packenas

Director – Customer and Marketing

Kathy Packenas GM Marketing

Kathy Packenas oversees Asthma Australia’s national campaigns that seek to improve the lives of people with asthma.

Ms Packenas has more than 15 years experience in senior marketing and communications roles across diverse industries and the not-for-profit sector.

An award-winning strategist, Ms Packenas uses emerging technologies and traditional engagement to aim for a future without asthma.


Nigel Cooper

Director – Programs and Policy


Nigel has a health care professional background as a Registered Nurse, and has worked in the not for profit sector in leadership roles for nearly 25 years. His experience covers a number of diverse roles from working in organisations with a focus on disability and chronic health conditions such as MS,  to working with asylum seekers and refugees newly arrived to Australia . Nigel is driven by a strong ethic of fairness, equity, equal access and social justice. This is Nigel’s second time working in the asthma field having worked for Asthma South Australia in the early 2000’s.

Nigel combines a collaborative working style with a focus on creativity and person centredness, to drive program delivery that is focused on improving the lives of people with asthma.

Nigel has a Bachelor of nursing and post graduate qualifications in health service management and leadership.

Megan Salmon

Director – People and Culture

Megan leads the People and Culture effort to enable AA reach its strategic goal of being a high performance and innovative culture where our people bring their best selves to their roles. She is an experienced organisation development professional with a career spanning challenging transformation and greenfield settings across a range of sectors. Megan has a passion for supporting leaders and their people to reach their potential and loves collaborating to design and deliver fit for purpose leadership, talent, learning and performance solutions. She has a Bachelor of Art (honours) degree and A Master of Commerce from UNSW.