AirSmart – The Australian app for air quality
The pilot AirSmart public education campaign and air quality app has been launched to test concepts before scaling up to a national rollout.
The AirSmart pilot is being run over a six-week period from July 3 to August 13 in regional Victoria, ACT and Southern New South Wales communities like Wagga Wagga, Albury-Wodonga, and Ballarat.
The pilot includes a mass media and digital marketing campaign ‘AirSmart, make the invisible, visible’ with a call-to-action to download the free AirSmart App on Android and iOS.
The AirSmart App gives you the information you need to plan your day and reduce exposure to air pollution.
The pilot project will test marketing material and useability of the AirSmart App.
You can view the AirSmart pilot campaign website and download the App here.
Working with our expert advisory group, a full evaluation of the AirSmart pilot will inform a national campaign roll out.
Our Supporters & Funding
The AirSmart pilot campaign and air quality app has been made possible thanks to the support from the New South Wales Department of Planning and Environment; Perpetual; The SA Trust; Annie Danks Trust; and Asthma Australia Board of Directors.
We are seeking funding to launch the national campaign, which is set to improve our nation’s environmental health literacy about the air we breathe.
Please contact us for more information.
Why is Asthma Australia running AirSmart?
The need for an AirSmart campaign has been clear since the 2019/2020 bushfire crisis when cities and communities were covered by toxic smoke pollution, often for weeks. The smoke caused a disproportionate impact on the health and wellbeing of people with asthma. During the bushfires, over 12,000 people shared their experiences with Asthma Australia through a survey. The results showed the health advice during the bushfire crisis didn’t appear to help people protect themselves against the smoke. Later inquiries recognised the need for a national air quality public education campaign.
You can read more on the AirSmart pilot campaign website airsmart.org.au